In the fast-moving world of Web3, building a great product is just the beginning. The real challenge? Getting it in front of the right eyes, engaging the right users, and turning interest into long-term value. At Nova Horizon, we plug early-stage crypto projects directly into a performance-driven network that delivers awareness, conversion, and retention through tailored strategies, vetted KOLs, and premium PR access — executing campaigns for maximum visibility.

Let’s walk through how we help our portfolio companies navigate the marketing maze in Web3.

1️. Awareness & Reach: Building the Right Presence

Web3 isn’t short on noise. From Telegram groups to crypto Twitter to Discord servers, millions of users are scanning for the next big thing. But reaching the right audience — real users, serious investors, and potential evangelists — takes more than luck or a single shoutout.

At Nova Horizon, we help projects build marketing strategies based on:

• Build Brand Authority: Craft foundational content (research reports, educational videos, podcast placements) to establish your project's position.
• Amplify Reach: Leverage our Top KOL network to distribute content through aligned, high-engagement channels.
• Secure Validation: Place content pieces through our Tier-1 media partners converting media coverage into social proof assets.

How We Vet KOLs

The KOL space in crypto is famously opaque. We bring data and context to cut through the fluff:

• Follower count ≠ value. We look beyond vanity metrics.
  
• We use tools like Kaito, Cookie3, and ProtoKols for in-depth engagement analysis.
  
• Then we go a step further: interpreting data in context with your product vertical.
  

With over 600 vetted KOLs onboarded and $500K+ deployed in marketing campaigns, we can identify the right voices to carry your message — and build tailored activations that reach the users who matter.

2️. Conversion & Engagement: Turning Hype Into Action

Once you’ve reached users, what next?

Web3 users need timely, relevant messaging tied to what matters most. That’s why we help you build content calendars aligned with your roadmap and campaign milestones — ensuring every post has purpose and momentum. From launches to key announcements, we map out the right message at the right moment.

3️. Retention & Reward: Structuring Campaigns With Real Utility

In Web3, community isn’t built — it’s earned. Incentives play a critical role in keeping users engaged beyond the initial hype. At Nova Horizon, we help projects turn token utility into a core part of their marketing — not just a technical feature.

Our approach? Structuring retention-focused campaigns that loop user actions back into your growth engine.

This means:

• Designing marketing activations that integrate token rewards or other incentives to drive repeat engagement such as airdrops, referrals, staking, social mining
  
• Ensuring campaigns are measurable, sustainable, and designed to create compounding impact over time
  

Whether you're looking to kickstart network effects or reinforce product milestones with meaningful rewards, we help build campaigns that make your users part of the journey — not just the audience.

Our Edge: Speed, Scale, and Strategy

We move fast. From strategy design to KOL deployment and high-impact PR placements, our team can activate campaigns and match you with high-fit communities in under 3 days.

• 600+ KOLs onboarded
• Tier-1 media placements with 75M+ combined audience
• $500K+ spent in successful campaigns
• Millions in on-chain volume generated by our clients

Our model combines the network power of a community, the strategy of an agency, and the precision of a data firm — all in one.

Ready to Launch?

If you're building a Web3 project and need more than just “marketing,” but a go-to-market growth engine, we’d love to talk.

Book a call with Nova Horizon